BMW M GmbH sets a sign to start the anniversary year. On the occasion of the 50th anniversary, the classic "BMW Motorsport" emblem returns. The BMW logo with the offset semi-circles in blue, dark blue and red was first used on the racing car of the BMW Motorsport GmbH that was created in 1973. The BMW M 50 year LED door projectors make getting in and out of a unique experience. When opening the car doors, a graphic is projected onto the floor next to the vehicle. This extraordinary illumination of the entry area gives the driver, its passengers and also passers-by a feeling of exclusivity and individuality. Slide projection instead of the standard entry light. The graphics are very easy to see at dusk. The projection is automatically activated when the doors are opened. There are other graphics in the M-Performance slidesset to choose from, with which the customer can meet their needs for comfort, safety or individualisation. The door projectors meet the strict BMW Group quality and environmental requirements.