We want to help you spend more time in nature with a camera: thats our vision.
We are convinced that photography plays an important role in the global nature conservation movement. It helps us to observe nature, appreciate its beauty and protect our greatest inspiration. Thats why we want you to spend more time in nature with a camera.
Conscious design, positive effects
Our mission is to show the world that economy can play a major role in nature conservation. We continuously improve our products to further minimise environmental impact. Through our positive initiatives, we fund local communities in reviving damaged ecosystems by planting 5 trees with each product.