Until now, most lens cleaners were simply silicone, alcohol or glycerol based products. Instead of removing the embedded pollution from the pores and surface of a lens, they tended to coat it, defeating the original intent. ROR has redefined the science of lens care by using a formula of natural ingredients that eventually removes the counterproductive, indelible microscopic oil residue from the surface and pores of glass and plastic. ROR is different. This is not a lens cleaner in the conventional sense. It goes one step beyond routine cleaning. ROR means "residual oil remover" and is specially designed to emulsify and remove the microscopic oil film caused by pollution. When you clean a lens with ROR, you observe a measurable difference in the brightness and clarity of your lens. For the first time, experience without air pollution; unobstructed vision. Because ROR removes microscopic oil residue, dust has nothing to stick and the surface of the lens stays cleaner for longer. ROR is safe and versatile for all delicate and valuable surfaces. It has been contacted and tested on everything from multicoated lenses to beryllium contacts and has proven itself time and time again and is the best and safest lens treatment on the market.