Our principles

Really useful - throughout the process of developing new products, we continuously check whether the product meets our two basic criteria: "Does this product solve a problem? What benefits does it have for our customers? Safety and quality: We only offer products that we would also use for ourselves and our children, which encourages us to set high standards for material selection and quality control. All of our products are made from BPA-free food grade material for direct contact with water or food and comply with EU standards or higher. All our textile products do not contain harmful chemicals. Aesthetics vs. User-friendliness – function and style can stand side by side, we take into account optical factors as well as ease of use during every new product development. Listening – the opinion of our customers is important to us. We always have an open ear for our customers and strive to improve ourselves, because the needs of parents and babies are our top priority. We thank you in advance for your valuable feedback. Culture of care - we appreciate the power of care, not only for our customers, but also for our suppliers, for ourselves and for all the people we work with. In addition, we have recently launched the Turning Green project to make our contribution to the protection of nature.