While on a family beach holiday in 2016, Smith, the founder of the Smismivo brand, spotted a preoccupation with his wife. Since the birth of her daughter, she had become increasingly unhappy with her figure and the glamorous and confident wife she used to be on the beach on holiday seemed to have disappeared. Therefore, he decided to give his wife a swimming costume as a gift to inspire her confidence with an act of love. Yet when he presented his carefully selected swimming costume to his wife, Smith was overwhelmed by her happiness at receiving it and her disappointment at trying it on.

That was where that disappointment began to give Smith the idea of producing a swimming costume that would be perfect for all women like his wife to make their own. Not necessarily the most expensive and sexy, but it should be the one that understands what women need, a swimwear product that allows them to unleash their charms. One year later, the first swimming costume of the Smismivo brand was released.