The essie brand was formulated in New York by essie Weingarten for 25 years and has become one of the most successful nail companies in the world. Like professionals with their line, they found essie chip-resistant formula, long life and of course, color selection far superior to be something else on the market. Today, Nagel Techs, models, editors and celebrities such as Madonna, Sharon Stone, Cindy Crawford and Gillian Anderson - include essie biggest fans. essie introduces a new collection 4 times a year.