For the 50th anniversary of Hello Kitty, fritzi launches a beautiful and comprehensive bag and accessories collection in cooperation with Hello Kitty in spring 2024. Bestselling Fritzi styles such as the Izzy, Fritzi Hobo or Nicole immerse yourself in the fabulous world of the iconic and charming Hello Kitty character. Fruity, pastel feminine colour worlds meet sugar-sweet and magical star prints, modern block stripes and tried and tested Fritzi bestselling materials such as canvas, vintage and sky. The Hello Kitty Fritzi collection lovingly combines the independent, colourful and rough Fritzi look with the sweet vibes of the unique Hello Kitty world.